TikTok competitor YOUTUBE IS WORKING AT A TIKTOK COMPETITOR CALLED “SHORTS”

TikTok competitorYOUTUBE IS WORKING AT A TIKTOK COMPETITOR CALLED “SHORTS”

YouTube will launch a new feature to take on TikTok before the end of the year according to a new report.


TikTok, which recently reached 41 million daily active users outside of China, may soon have real competition on its hands.

YouTube is currently working on a new feature called Shorts, which aims to rival TikTok, according to The Information.

The shorts will exist within the YouTube mobile app as a feature, the report states, and not as a separate product.

Lip sync videos are incredibly popular on TikTok, greatly aided by the editing tools the app includes to help make it easy to create.

To compete with the viral app founded by China-based Bytedance, YouTube plans to take advantage of its large catalog of licensed music.

The video platform has been an established music video for many of the world's largest record labels and artists.

Can anyone stop the rise of TikTok? Many tech companies based in Silicon Valley have made valiant attempts.

Facebook tried it with the launch of its Lasso application, which has not yet gained strength. Instagram and Snapchat have tried to take over the viral application by adopting some of its features.

Byte, a video app launched this year by one of Vine's co-founders, had some initial success, but it's still largely an unproven platform.

However, in the past 12 months, the TikTok has been downloaded approximately 842 million times from the Apple and Google app stores.

However, if anyone can take on TikTok, it is the video giant owned by Google. Last year, YouTube earned more than $ 15 billion in advertising revenue. TikTok is much smaller in comparison.

According to mobile analytics firm SensorTower, TikTok earned $ 177 million in in-app purchases in 2019.

YouTube plans to launch its TikTok competitor feature by the end of the year. Then we will know if the world's largest video platform can take on a viral advent or if it will be on the growing list of companies that have tried it.